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Design Philosophy
Geely Auto Design Philosophy
Geely design is a young, dynamic and far reaching global design team. Geely design is at the very forefront of all that geely auto group produces and also works across geely auto’s sister brands such as lynk & co and london electric vehicle company (levc).
The design philosophy for geely auto is simple – as a chinese brand, geely auto should look to global trends but its cars should also have a hint of where the company originates from.
GEELY AUTO BRAND ATTRIBUTES
Approachable
Geely auto is an independent and authentic chinese brand that is able to succeed on a global basis.
Bright
We are at the forefront of the chinese entrepreneurial mindset, we are optimistic about the future and have the will to succeed.
Stunning
We benchmark against global designs with refinements that show a hint of where we come from. We’re not making global cars, we’re taking chinese cars global.
Surprising
The latest technology should not be associated with the price tag, we believe that technology should be accessible to all and integrated seamlessly into the user’s experience.